Marketing

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As I have been helping my soon-to-be college freshman explore the incredible breadth of college majors focusing on marketing and public relations available to her, I have seen firsthand how diversified this industry is in the digital age we now operate in. Just 10 years ago, Public Relations was more of an add-on to the main strategy but now has top billing in any solid tactical plan with the inclusion of all forms of social media and search engine opportunities.

Managing communications between a business and its audience is the traditional definition of Public Relations. And that perfectly describes how social media and SEO function in this brave new world of marketing.

The  drawback however, is content-overload; sometimes companies are more focused on having constant ‘marketing touches’ to their audience and they ignore whether that message is relevant.  And that is where the ‘old school’ teaching of Public Relations comes back into play – evaluate the message, rank its relevance to the audience, decide which media channel is appropriate, and examine if it even has any positive impact on the organization’s marketing presence.

Content is king” has always been and will continue to be true, but managing all that content in a memorable, actionable and meaningful way is an art form in itself, and puts Public Relations smack in the driver’s seat.

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Have you heard about the new features LinkedIn has to offer? Are you or your business taking advantage of the latest updates? If you said “no”, have a further look at what they have to offer and how you can generate more business using LinkedIn! The updates range from hyper-linked banner images, endorsements, and notifications. New stuff for all profiles and pages.

Have a look at this full article from the Social Media Examiner on, “6 Ways to Use the New LinkedIn Features to Get More Business” by Viveka von Rosen. This post will show you how you can use LinkedIn for your business to make better connections, engage and create more business with the latest features.

  1. #1: LinkedIn becomes more Image-Centric
  2. #2 Cool, Clean New Look
  3. #3 Get Introduced and Get More Business
  4. #4 Whom Do You Know?
  5. #5 Get Active and Get Business
  6. #6 Common Interests for Engagement

So basically, LinkedIn’s new interface allows you to easily generate new connections to add to your  network, review potential prospects and ultimately interact and engage with them. We encourage you to take a look at your LinkedIn account and consider using some of these new features and follow Viveka’s advice!

Bonus: Below is an article from Forbes, “3 Ways LinkedIn Just Made It Easier to Find a Job” by Nancy Collamer, if you’re on the hunt for your next gig! This post covers the New Job-Hunting Free Features, and LinkedIn Profile Tips for Job Searches.

Happy Clicking!

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Yes, it’s true. You may have recently noticed the trend in celebrity A-listers in marketing “partnerships” with various brands. Gone are the days when marketers paid big bucks for the usual celebrity endorsements, where the stars grace a box of Wheaties or sip on a beverage in a commercial. You could basically pay a celeb to say anything to represent a brand.

Now, brands are working with celebs to fill specific roles on their marketing teams witch such titles as “Brand Ambassador, Creative Director, Musical Curator”, etc.  This is all in an attempt to position the pair as a more authentic team, a true ambassador, in a time when consumers are much less impressed by the usual endorsements.

There are pros and cons to this idea, and there is no doubt it will have an impact on traditional celebrity marketing.

Check out the recent article by Ad Age;

“More Than a Pitchman: Why Stars Are Getting Marketing Titles”

“If you wanted to take a very cynical view, you could say these brands are taking borrowed equity to another level, trading on the celebrities’ name at a higher level,” said branding consultant Denise Lee Yohn. “But in some cases, a lot of value is being provided by these celebrities.”

“So what do real creatives think of celebs getting these titles? “Most is hype,” said Pete Favat, chief creative officer at Havas-owned Arnold. “But no doubt some people become celebs because they are truly creative people, so why not experiment?”

That said, he added, “If brands are doing it for PR buzz, it’s a stupid idea. … No one cares who the creative director is as long as the work is great.”

For the full article visit:
http://adage.com/article/news/timberlake-beyonce-marketing-titles/239712/

Happy clicking!

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I must say, the new MySpace design is gorgeous! But is it enough to make a come back? Or too little, too late? Check out AdWeek’s latest “Tweets out video showing redesign” by Rebecca Cullers, take on Timberlake, as he tries to bring sexy back to MySpace.

The new look is geared towards the creative networks, such as photographers, filmakers, designers and musicians especially. We’d love to hear what you think! Are you going to jump over to the new.myspace.com and get your invite on?

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David Ogilvy In His Day

David Ogilvy was known for saying he was not a good copywriter. But he clearly understood the elements of how to communicate and get results. He promoted the concept of writing naturally, not using pretentious words, or relying on clever cliches to make the easy sell to clients. His idea #4 is about “Big Ideas”, not small ones. Read on:

“#4. Big Ideas: Unless our advertising is built on a BIG IDEA it will pass like a ship in the night. It takes  a BIG IDEA to jolt the consumer out of his indifference – to make him notice your advertising, remember it and take action. Big ideas are usually simple ideas… BIG SIMPLE IDEAS are not easy to come by.”

The Takeaway: Nothing could be clearer than Ogilvy’s own words, but if you have found these few tidbits we have shared have piqued your interest in learning more, you can read the full article of all 38 “tips” from David Ogilvy at: http://smartonlinesuccess.com/david-ogilvy-advertising-tips/

For more good reading, I recommend the following books by David Ogilvy: Ogilvy on advertising and Confessions of an Advertising  Man.

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A Social Media WorldInteresting article on how we have moved from the “early days” of blog entries, to shorter Facebook posts, to even shorter Tweets,  and now, basically no words with social media sites like Pinterest and Instagram. The question poses an interesting advertising conundrum of communicating a brand relying on the visual image rather than the written word. Curious to see how this evolves in the next few years.

http://www.fastcompany.com/3000794/rise-visual-social-media

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As a follow up to last week’s post about David Ogilvy’s “How to create advertising that sells,” I wanted to share another gem from the long list of 38 tips.

“#3. Brand Image: Every advertisement should contribute to the complex symbol which is the brand image. 95% of all advertising is created ad hoc. Most products lack any consistent image from one year to another. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand gets the largest share of the market.”

The Takeaway: Regardless what kind of business you are in, you have a brand image. Even if you don’t really promote it. Your brand is how the world around you defines you. That is why it so critical to be a good steward of your brand, and protect the message you want to send.

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Thanks to AdWeek for putting together this little feature of “The 20 Most-Watched Ads Ever on YouTube” This set is sure to inspire your creative juices, and you may be surprised at what made the list. How could you not love BBDO’s “Pepsi Generation” campaign spot from ’84 with MJ, reunited Jackson Five and the young MJ impersonator (soon to becomre Carlton Banks on The Fresh Prince of Bel-Air! Nice throwback.  Enjoy your Monday, happy clicking!

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Do you know your WWW history? Even if you think you do, this is worth checking out! Happy Clicking!
http://www.evolutionoftheweb.com/

evolutionoftheweb

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Branding on your mind?! Check out this great infographic of The Most Powerful Colors in the World (via ColourLovers)

http://static.colourlovers.com.s3.amazonaws.com/uploads/images/top-web-brand-colors.html

Happy clicking!

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