Human learning is summarized by a few simple styles – Visual, Auditory, Tactile. Sometimes we may be a mix of these, but I am willing to wager that MOST creative people in the marketing industry are in fact, Visual Learners.
So, that leads to a question: is the rise in popularity of infographics due to our own homogenous learning style, (creative people LOVE visuals!!!), or because consumers really like consuming information this way? Or maybe all humans prefer Visual Learning?
According to blogger Jeff Bulas, Google shared that searches for infographics increased 800% from 2010 to 2012. And that doesn’t even reflect any data from 2013.
Personally, I love infographics. And I hope they are here to stay. In fact here you can see examples of the best infographics of 2013. Definitely worth a look
P.S. – Just in case you were wondering if there is an infographic about how great infographics are … of course!