Marketing

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Human learning is summarized by a few simple styles – Visual, Auditory, Tactile. Sometimes we may be a mix of these, but I am willing to wager that MOST creative people in the marketing industry are in fact, Visual Learners.

So, that leads to a question: is the rise in popularity of infographics due to our own homogenous learning style, (creative people LOVE visuals!!!), or because consumers really like consuming information this way? Or maybe all humans prefer Visual Learning?

According to blogger Jeff Bulas, Google shared that searches for infographics increased 800% from 2010 to 2012. And that doesn’t even reflect any data from 2013.

Personally, I love infographics. And I hope they are here to stay. In fact here you can see examples of the best infographics of 2013. Definitely worth a look

P.S. – Just in case you were wondering if there is an infographic about how great infographics are … of course!

Happy visualizing!

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With what some days seems like hundreds of e-mags and marketing news emails going into my inbox in the morning, I admit this headline really caught my eye. Probably the mention of coffee while sorting through emails at 8:10 am, but that’s not really the point.

These are some seriously SIMPLE BUT CREATIVE ideas! Ideas that cross over all media from social, to outdoor, to guerrilla marketing. What makes them so compelling is the true simplicity of the concepts and delivery of the ideas. Check these out, and see if they inspire you to “K.I.S.S.” as much as they have me! And enjoy that first cup of coffee…

http://econsultancy.com/us/blog/63146-six-examples-of-brilliant-marketing-creative-to-enjoy-with-your-coffee

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Two major global advertising players are using the “Proud to be an American” message to promote their products, and not solely to capture Independence Day interest.

When Apple® rolled out its “Designed by Apple in California” ads shortly after the Mac Pro introduction, the content promoted how much creativity and engineering the Apple team puts into their products – presumably the American Apple team. Perhaps this was in response to the backlash that many corporations have been getting regarding their products being manufactured in low-wage countries.

Fast forward to the new motorola® ad (lowercase ‘m’ intended – new branding, new owner and all) running in major publications in the U.S. to promote the Moto X smartphone. The copy, message and imagery is similar to Apple’s ad, touting domestic design and engineering talent from the USA, but the big ‘sell’ includes the phrase “Assembled in the USA”.

For those who can translate marketing-ese, this is a term to promote that a product is made domestically, even if only a portion of the production process is completed here.

The big question is, how does the American consumer view these messages? Does it make a difference knowing that at least part, if not all, the products you purchase are made in America even in today’s global economy? Do ads like these create consumer preference for the brand because some part is American-made?  And, finally, do consumers understand the subtle difference between “Designed / Assembled in the USA”, and “Made in the USA”, or do they feel that advertisers are taking advantage of that subtlety to promote an image that may not be all that it seems?

What do you think?

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I recently came across the trailer for the film Art & Copy, a 2009 documentary by Doug Pray about the world of Advertising, and I always feel compelled to stop and make time to watch parts of it over and over again, so I thought I’d share this gem of a film with those of you who are not familiar with it, so you can meet the real Mad Men. I too share the belief that advertising can be revolutionary. Enjoy!

Art & Copy Trailer (youtube)

Synopsis:

“Art & Copy: is a powerful film about advertising and inspiration. Directed by Doug Pray, it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.”

“Good advertising makes food taste better, it makes cars run better,” Lois says. “It changes everything.”

http://artandcopyfilm.org/

ART & COPY Trailer

Art & Copy is available on DVD, iTunes, and is also streaming on Netflix.

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So the designer in me has to admit, I absolutely lOVE this little gem of a video, “So God Made a Designer” a tribute and parody to designers by David Brier, created for Fast Company.  This video was inspired by this year’s incredibly heartfelt RAM’s commercial, that made it’s debut during the Super Bowl, “God Made a Farmer” with Paul Harvey, narrator done by legendary impressionist Jim Meskimen. Don’t let me delay your viewing any longer, Enjoy! So God Made a Designer

FOR THE DESIGNER IN EACH OF US.

Script sample:

“And on the 9th day,

God looked down on this blank canvas of life and said, “We need a way to be reminded of the finer things.”

So, God made a designer.”

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Ok, if you haven’t seen it already, Dove’s “Real Beauty Sketches” campaign has completely gone viral: The YouTube video has over 9 million views at the time I wrote this, has attracted responses from several major media outlets, and been shared several thousand times on social media websites. Not only that but it has inspired a parody of the original version, which itself has gone viral.

In a nutshell, Dove recruited several women from a variety of ages, ethnicity and backgrounds to participate in a new campaign. The spot features an FBI forensic artist sketching these women, which he can not see, by the way in which they describe themselves physically. Then strangers were brought in to describe those same women who had been sketched earlier. The two sketches are then hung side by side, resulting in stark contrast. The concept is that women are simply too critical of themselves. Hence, the tagline: “YOU are more beautiful than you think!”

After viewing it, I for one am not surprised that it went viral so fast. It’s a perfect combination of true emotion and honest insight and really pulls at the heart of the consumer. I love seeing marketing efforts get honest buzz amongst the public that goes beyond traditional advertising trade publications! Kudos for taking such risks Dove.

Published on Apr 14, 2013

“Join the conversation at: #WeAreBeautiful
Watch the whole experience at: http://dove.com/realbeautysketches
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
And don’t forget: YOU are more beautiful than you think!”

Have a look at the ad yourself, if you haven’t seen it already! Dove Real Beauty Sketches

We’d love to hear your thoughts on the spot.

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Many businesses are figuring out how to capitalize using all the social media avenues open to them. Honda created a very cool Pinterest campaign for one of it’s models that had a great twist to engage consumers and build their brand. Check out the full article by Marketing Magazine.

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What inspires you?! When I’m feeling uninspired, unmotivated or need some creative energy, I look for inspiration anywhere I can find it. I’m loving Entrepreneur’s new Inspiration Station topic board, where you can share inspiring ideas with others in an organized and visual way. Check out this inspiring quote from Barbara Corcoran to help inspire you, and go ahead sign up for board and start clipping items that inspire you!

Inspired Reclip
What inspires Barbara Corcoran

“Whenever I feel stuck, I get up from my desk and go outside. I’ve never had a really creative idea sitting at my desk. I’ve found all the big ideas that make a sizable difference in my business when I’m playing outside. Fun is always good for business! Whenever I conduct my business as usual, it results in usual business. But when I take the time and put in the energy to plan something fun for myself and my company outside of the office, it always results in extraordinary business!”Shark Tank investor and real estate mogul, Barbara Corcoran @whatsinspiring

inspiration.entrepreneur.com

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As I have been helping my soon-to-be college freshman explore the incredible breadth of college majors focusing on marketing and public relations available to her, I have seen firsthand how diversified this industry is in the digital age we now operate in. Just 10 years ago, Public Relations was more of an add-on to the main strategy but now has top billing in any solid tactical plan with the inclusion of all forms of social media and search engine opportunities.

Managing communications between a business and its audience is the traditional definition of Public Relations. And that perfectly describes how social media and SEO function in this brave new world of marketing.

The  drawback however, is content-overload; sometimes companies are more focused on having constant ‘marketing touches’ to their audience and they ignore whether that message is relevant.  And that is where the ‘old school’ teaching of Public Relations comes back into play – evaluate the message, rank its relevance to the audience, decide which media channel is appropriate, and examine if it even has any positive impact on the organization’s marketing presence.

Content is king” has always been and will continue to be true, but managing all that content in a memorable, actionable and meaningful way is an art form in itself, and puts Public Relations smack in the driver’s seat.

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Have you heard about the new features LinkedIn has to offer? Are you or your business taking advantage of the latest updates? If you said “no”, have a further look at what they have to offer and how you can generate more business using LinkedIn! The updates range from hyper-linked banner images, endorsements, and notifications. New stuff for all profiles and pages.

Have a look at this full article from the Social Media Examiner on, “6 Ways to Use the New LinkedIn Features to Get More Business” by Viveka von Rosen. This post will show you how you can use LinkedIn for your business to make better connections, engage and create more business with the latest features.

  1. #1: LinkedIn becomes more Image-Centric
  2. #2 Cool, Clean New Look
  3. #3 Get Introduced and Get More Business
  4. #4 Whom Do You Know?
  5. #5 Get Active and Get Business
  6. #6 Common Interests for Engagement

So basically, LinkedIn’s new interface allows you to easily generate new connections to add to your  network, review potential prospects and ultimately interact and engage with them. We encourage you to take a look at your LinkedIn account and consider using some of these new features and follow Viveka’s advice!

Bonus: Below is an article from Forbes, “3 Ways LinkedIn Just Made It Easier to Find a Job” by Nancy Collamer, if you’re on the hunt for your next gig! This post covers the New Job-Hunting Free Features, and LinkedIn Profile Tips for Job Searches.

Happy Clicking!

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