With what some days seems like hundreds of e-mags and marketing news emails going into my inbox in the morning, I admit this headline really caught my eye. Probably the mention of coffee while sorting through emails at 8:10 am, but that’s not really the point.
These are some seriously SIMPLE BUT CREATIVE ideas! Ideas that cross over all media from social, to outdoor, to guerrilla marketing. What makes them so compelling is the true simplicity of the concepts and delivery of the ideas. Check these out, and see if they inspire you to “K.I.S.S.” as much as they have me! And enjoy that first cup of coffee…
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I recently came across the trailer for the film Art & Copy, a 2009 documentary by Doug Pray about the world of Advertising, and I always feel compelled to stop and make time to watch parts of it over and over again, so I thought I’d share this gem of a film with those of you who are not familiar with it, so you can meet the real Mad Men. I too share the belief that advertising can be revolutionary. Enjoy!
“Art & Copy: is a powerful film about advertising and inspiration. Directed by Doug Pray, it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.”
“Good advertising makes food taste better, it makes cars run better,” Lois says. “It changes everything.”
So the designer in me has to admit, I absolutely lOVE this little gem of a video, “So God Made a Designer” a tribute and parody to designers by David Brier, created for Fast Company. This video was inspired by this year’s incredibly heartfelt RAM’s commercial, that made it’s debut during the Super Bowl, “God Made a Farmer” with Paul Harvey, narrator done by legendary impressionist Jim Meskimen. Don’t let me delay your viewing any longer, Enjoy! So God Made a Designer
FOR THE DESIGNER IN EACH OF US.
“And on the 9th day,
God looked down on this blank canvas of life and said, “We need a way to be reminded of the finer things.”
So, God made a designer.”
Yes, it’s true. You may have recently noticed the trend in celebrity A-listers in marketing “partnerships” with various brands. Gone are the days when marketers paid big bucks for the usual celebrity endorsements, where the stars grace a box of Wheaties or sip on a beverage in a commercial. You could basically pay a celeb to say anything to represent a brand.
Now, brands are working with celebs to fill specific roles on their marketing teams witch such titles as “Brand Ambassador, Creative Director, Musical Curator”, etc. This is all in an attempt to position the pair as a more authentic team, a true ambassador, in a time when consumers are much less impressed by the usual endorsements.
There are pros and cons to this idea, and there is no doubt it will have an impact on traditional celebrity marketing.
Check out the recent article by Ad Age;
“If you wanted to take a very cynical view, you could say these brands are taking borrowed equity to another level, trading on the celebrities’ name at a higher level,” said branding consultant Denise Lee Yohn. “But in some cases, a lot of value is being provided by these celebrities.”
“So what do real creatives think of celebs getting these titles? “Most is hype,” said Pete Favat, chief creative officer at Havas-owned Arnold. “But no doubt some people become celebs because they are truly creative people, so why not experiment?”
That said, he added, “If brands are doing it for PR buzz, it’s a stupid idea. … No one cares who the creative director is as long as the work is great.”
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