Archive for July, 2008
Branding Campaign Buy Fresh Buy Local Central Illinois
Tuesday, July 29th, 2008The Buy Fresh Buy Local Central Illinois branding campaign to encourage consumers, food retailers and restaurants to purchase and consume locally grown foods in support of local farmers was recently reported in the State Journal Register. The campaign, implemented by the Illinois Stewardship Alliance, has developed a logo (shown here) to be displayed by vendors who sell or […]
Public Speaking and Creating Effective Presentations
Tuesday, July 22nd, 2008Public speaking is a tough job. Creating effective presentations is even tougher.
Here are a few pointers for public speaking and creating effective presentations:
Understand the audience
Determine who your audience is and how familiar they are with the subject matter. Anticipate what your audience expects to learn from you. Plan your agenda according to the audience’s ability […]
Marketing Communication Twice Removed
Thursday, July 10th, 2008Marketing Communication Twice Removed, By Jill Schuller
The name of my marketing firm has the word “communications” in it. Why? Because while considering our role and mission, it boiled down to the fact that marketing is just an exercise in communicating with an audience. All businesses communicate their strengths, benefits, and their compelling reasons to choose […]
Omni Office Location Old State Capitol Plaza Springfield Illinois
Wednesday, July 9th, 2008The southeast corner of the Old State Capitol Plaza in downtown Springfield, Illinois is the office location for Omni Communications Group. The Omni building is historically significant because Abraham Lincoln wrote his presidential inaugural address in the upper levels of the building. The recently renovated plaza is beautifully maintained year round and is conveniently located […]