Doing More With Less is not just good advice from your mom, it’s how marketing will and frankly SHOULD be addressed in the coming year. Yep, you heard it from a marketer – Do More With Less. Am I crazy? Asking clients to spend LESS? Actually no, at least not in this case.
Smart marketing has never been about how MUCH you can spend, but how WELL you promote a client for the available budget. And with the advent of social networking and other web-oriented opportunities, there are more avenues for efficient use of dollars than ever before.
Our advice is not to stop marketing (see our blog archives for more on that!) but to be smart and consider more creative solutions to the standard marketing program. Oh, and another gem of advice – be nice! Research shows that simply having your customer service program using good old civility and a smile goes a long way – mom would have called that “catching more flies with honey than vinegar.”
So this Holiday season, be happy, live well, market intelligently, and listen to your mom.