Subliminal Inspiration

As designers, we often think that our inspirations are unique. However, as this video proves, even we are susceptible to effective advertising. Designers can sometimes be hyper-sensitive to their surroundings, always looking for visual information they can use. But as we see in Derren Brown‘s experiment, simply being in a space or experiencing a product can subliminally influence us in the same way we try to to visually influence consumers. Weird.