Posing a question about usability and benefit of QR Codes for advertising. Check out this article in imediaconnection that questions the effectiveness of QR codes. What has been your experience as a consumer or business using them?
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Our experience has been positive — but you have to be really selective on how you use them and where. For example, you won’t get any action from a billboard that is no where near a stop light along a busy road. And we do see those. Also it depends on what you are marketing. Our ads for our iPhone app have seen great success with QR codes because they appeal to that audience. And we really like knowing where our hits our coming from. Customized QR codes let us distinguish between a print ad in different newspapers vs. signs vs. postcards etc…without having to use different urls in our promotional materials.
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