http://omniideas.com/blog/index.php/2011/10/20/qr-codes-rip-or-next-big-thing/ Thoughts on advertising, marketing & graphic design from Omni Communications Group in Springfield, Illinois Tue, 05 Feb 2013 03:37:11 +0000 hourly 1 http://wordpress.org/?v=3.0 http://omniideas.com/blog/index.php/2011/10/20/qr-codes-rip-or-next-big-thing/comment-page-1/#comment-235 Shawn Garrett Mon, 21 May 2012 01:58:50 +0000 http://omniideas.com/blog/?p=1185#comment-235 I have noticed that most consumers have not adopted the technology or even recognize the symbol right off the bat. Consumers who are not on the lookout for the QR code will most likely look over it and will also be unlikely to have a QR reader app on their phone. I have noticed that most consumers have not adopted the technology or even recognize the symbol right off the bat. Consumers who are not on the lookout for the QR code will most likely look over it and will also be unlikely to have a QR reader app on their phone.

]]> http://omniideas.com/blog/index.php/2011/10/20/qr-codes-rip-or-next-big-thing/comment-page-1/#comment-205 Christy Thu, 20 Oct 2011 14:46:19 +0000 http://omniideas.com/blog/?p=1185#comment-205 Our experience has been positive -- but you have to be really selective on how you use them and where. For example, you won't get any action from a billboard that is no where near a stop light along a busy road. And we do see those. Also it depends on what you are marketing. Our ads for our iPhone app have seen great success with QR codes because they appeal to that audience. And we really like knowing where our hits our coming from. Customized QR codes let us distinguish between a print ad in different newspapers vs. signs vs. postcards etc...without having to use different urls in our promotional materials. Our experience has been positive — but you have to be really selective on how you use them and where. For example, you won’t get any action from a billboard that is no where near a stop light along a busy road. And we do see those. Also it depends on what you are marketing. Our ads for our iPhone app have seen great success with QR codes because they appeal to that audience. And we really like knowing where our hits our coming from. Customized QR codes let us distinguish between a print ad in different newspapers vs. signs vs. postcards etc…without having to use different urls in our promotional materials.

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