With what some days seems like hundreds of e-mags and marketing news emails going into my inbox in the morning, I admit this headline really caught my eye. Probably the mention of coffee while sorting through emails at 8:10 am, but that’s not really the point.
These are some seriously SIMPLE BUT CREATIVE ideas! Ideas that cross over all media from social, to outdoor, to guerrilla marketing. What makes them so compelling is the true simplicity of the concepts and delivery of the ideas. Check these out, and see if they inspire you to “K.I.S.S.” as much as they have me! And enjoy that first cup of coffee…
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I doubt I was the only one who thought the Budweiser Clydesdale ad was awesome. It was great to see them going back to an iconic image associated with Bud. And more subtly, the Stevie Nicks “Landslide” song evokes some good memories for anyone over 40. I even loved the ‘name the baby Clyesdale’ campaign at the end. I don’t even drink beer, but could almost like Budweiser after this.
Just as parents feel like it was only yesterday that their now-grown kids were learning to walk, it’s hard to believe we’ve been at this for over two decades. Some amazing people have walked through our doors – from staff to clients – and each has left their mark. We’ve learned a lot in 20 years, but from Day 1, we’ve stuck to our focus on strategy driving the creative train. Thanks to that focus, we get to continue to bring our clients to their destinations and be a part of a lot of success stories.
To all our clients past, present and future – thanks for letting us be a part of your story!
David Ogilvy was known for saying he was not a good copywriter. But he clearly understood the elements of how to communicate and get results. He promoted the concept of writing naturally, not using pretentious words, or relying on clever cliches to make the easy sell to clients. His idea #4 is about “Big Ideas”, not small ones. Read on:
“#4. Big Ideas: Unless our advertising is built on a BIG IDEA it will pass like a ship in the night. It takes a BIG IDEA to jolt the consumer out of his indifference – to make him notice your advertising, remember it and take action. Big ideas are usually simple ideas… BIG SIMPLE IDEAS are not easy to come by.”
The Takeaway: Nothing could be clearer than Ogilvy’s own words, but if you have found these few tidbits we have shared have piqued your interest in learning more, you can read the full article of all 38 “tips” from David Ogilvy at: http://smartonlinesuccess.com/david-ogilvy-advertising-tips/
For more good reading, I recommend the following books by David Ogilvy: Ogilvy on advertising and Confessions of an Advertising Man.