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    Marketing Communication Twice Removed

    Thursday, July 10th, 2008

    Marketing Communication Twice Removed, By Jill Schuller
    The name of my marketing firm has the word “communications” in it. Why? Because while considering our role and mission, it boiled down to the fact that marketing is just an exercise in communicating with an audience. All businesses communicate their strengths, benefits, and their compelling reasons to choose […]

    To Build Strong Business Relationships, Play Ball!

    Wednesday, June 4th, 2008

    We had the privilege (well, depending on your Cubs/Cards affiliation) last week to go to a Chicago Cubs game as part of a business meeting with one of our top clients,  courtesy of one of their key publishing partners. It was a tough call – spend two days out of the office to build a […]

    First Impressions

    Tuesday, May 27th, 2008

    I’m new to Illinois. My husband received a job offer in Springfield earlier this year and we decided to move our family from Des Moines, Iowa.   Although Springfield is smaller than Des Moines, there are a lot of similarities.  I’ve also learned, it’s not what you know but who you know in Springfield.
    I’m meeting new […]