Creative Services

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Omni Communications Group cordially invites you to visit our recently redesigned websitePresident Jill Schuller notes the latest internet incarnation of the marketing communications company marks the third update in the last ten years. 

“Tweaking our image and clearly communicating our corporate message in an aesthetically pleasing manner while embracing ever-changing digital technology is critical in our industry. Omni is committed to evolving with the times.” 

The new website incorporates a minimalist, less-is-more concept effectively utilizing white space and effortless site navigation to convey the philosophy, services and professional flair of the advertising agency and its staff.  The highlight of the website is the impressive digital portfolio, proudly displaying a large sampling of Omni’s creative marketing solutions and graphic design skills across a wide variety of industries and mediums.

Have a look around and let us know what you think!

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Omni has just finished the beautiful Sangamon Auditorium 2010-2011 season brochure, and we’re quite pleased with the design. Watch for this coming soon to see all the fantastic performing arts events coming to Springfield, Illinois!

Sangamon Auditorium 2010-2011 Season Brochure

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Positive thinking from Omni Communications Group: the upside to the downturn.  Now is the time to reconsider and refocus your marketing efforts using strategic planning and consistent messages.  Target your core customers with creative marketing solutions for successful business growth.

Upside to the Downturn from Omni Communications Group

 

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Evan Lloyd Associates, Inc. Architects LogoEvan Lloyd Associates, Inc. Architects of Springfield, IL recently launched their new website.  Website design, graphic design and search engine optimization services were provided by Omni Communications Group.  Take a look at this beautiful and functional website!

Evan Lloyd Architects Website Home Page

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Sarah Riopell Omni Communications Group Springfield ILSarah Riopell of Woodstock has recently joined the staff of Omni Communications Group in Springfield as a graphic designer in the creative services department. She will be responsible for the conceptual development and creative implementation of a wide variety of marketing communication projects using her extensive graphic design, layout and formatting skills. Riopell worked previously as an artist for a central Illinois graphic design studio and holds a bachelor degree in graphic design from Illinois State University. She enjoys knitting, traveling to artistic locales for creative inspiration, and searching for unique additions to her collection of over 400 PEZ dispensers.  Please help us welcome Sarah to Omni!

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Illinois worknet Disability Resources 2     Omni recented completed a graphic design and website design project to communicate new programs through the Illinois workNet website that will help disabled workers to find jobs and resources, allowing them to reenter the workforce.  Visit http://www.illinoisworknet.com/vos_portal/Disabilities/en/Home for more information.

 

Illinois workNet Disability Resources 1

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The Stables on Horse Farm Road websiteOmni has had the pleasure of working with The Stables on Horse Farm Road to design and implement their new website in support of their new horse boarding facility in central Illinois just 15 minutes south of Springfield.  The Stables on Horse Farm Road offers horse boarding, horse stables, horseback riding, and horses for sale.  And in 2010, they will also offer a summer horse camp for children.  President Mike Heren had this to say about his custom designed website by Omni:

Omni has been a huge part of our business success.  We are entering our third year of business and are expanding again.

Mike Heren, President

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SuperBowl 44

I am among those who watch the Super Bowl for the commercials. (Sorry sports fans.) I am usually under-whelmed, and this year is no exception. The hype and dollars spent just don’t live up to the reality. What I found was an overwhelming percentage of spots devoid of any real creativity and meaningful marketing messages, instead giving in to stereotypes of men, women, and generally stupid behavior. Don’t even get me started on the bipolarity of Anheuser Busch doing ads about partying once Budweiser pops into the picture, and then flashing a tiny “drink responsibly” tagline on the screen at the end.  There were a few bright spots, namely the Google “Parisian Love” search ad; it told a great story while demonstrating its functionality and benefits of the product (brilliant marketing!).

 

Makes me long for the days of Apple computer’s unveiling of the Mac computer. That was ground-breaking, trend-setting, interesting, and actually made the audience seem a little higher up on the intelligence scale than ‘beer=party=stupid’.  And while I initially found the Doritos’s dog bark collar spot funny, it still ultimately poked fun at a stereotypical jerky guy getting his comeuppance after teasing a dog. The beaver ad for Monster.com was funny and cute, but don’t we always see ads with humanized critters? Nothing new here.

 

I’m not sure if it’s the large billion-dollar clients calling the shots and directing financially at-risk advertising agencies to do these commercials, or just a total dearth of real intelligent marketing by these firms.  But I have hope that a continuously challenging economy will actually make people turn away from cheap stereotypical advertising and do something smart and interesting. Like Google did. There’s always Super Bowl 45, right?

 

 

 

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Here is the latest radio spot produced by Omni Communications Group for Sarah Bush Lincoln Health System.

 

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lifesaverOne of my new marketing colleagues, Steve Dilley (a motion graphics designer) recently sent me a link for a video that showcased a young (well, young by my terms) designer from Poland who has made incredible changes in the communications field in eastern Europe. Jacek Utko is a Polish newspaper designer whose revamping of newspapers in Eastern Europe  have not only won world renown and awards, but have also helped increase circulation of those publications up to 100%. His discussion is “Can good design save the newspaper?”

Jacek has transformed boring, unread newspapers in the former Eastern bloc, by the redesign and re-thinking of the content. These papers have achieved STELLAR increases in circulation (translation: more money).

Design saving a media tool? Design saving a business industry many have said is beyond saving? In Bulgaria, Estonia, and Poland? Something to ponder – how smart strategic marketing and design is changing the fortunes (literally) of business. We hear a lot lately about major newspapers failing in the U.S.  Just wonder what would change if really innovative and smart design with marketing entered into the prescription.

“Design coherent with strategy and content can be used as a tool to completely change the product, the process…” Wise words from Utko.

Utko notes that design was only PART of the process. He explained how he borrowed from Architecture regarding how form and function make a strategy (hey, there’s that ‘strategy’ word again!). The story itself is worth watching – it is inspirational if nothing else. 

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