Creative Services

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What inspires you?! When I’m feeling uninspired, unmotivated or need some creative energy, I look for inspiration anywhere I can find it. I’m loving Entrepreneur’s new Inspiration Station topic board, where you can share inspiring ideas with others in an organized and visual way. Check out this inspiring quote from Barbara Corcoran to help inspire you, and go ahead sign up for board and start clipping items that inspire you!

Inspired Reclip
What inspires Barbara Corcoran

“Whenever I feel stuck, I get up from my desk and go outside. I’ve never had a really creative idea sitting at my desk. I’ve found all the big ideas that make a sizable difference in my business when I’m playing outside. Fun is always good for business! Whenever I conduct my business as usual, it results in usual business. But when I take the time and put in the energy to plan something fun for myself and my company outside of the office, it always results in extraordinary business!”Shark Tank investor and real estate mogul, Barbara Corcoran @whatsinspiring

inspiration.entrepreneur.com

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Every child is an artist. The problem is how to remain an artist once he grows up. -Pablo Picasso (1881 – 1973)

After 5 years of being home with my 2 favorite children, I am back to work for the company I love.  But don’t think I have been out of practice for 5 years.  My son who is now 7 and my 4 year old daughter are constantly pushing my creativity.

For example, with the several inches of snow on the ground, I spent a couple hours yesterday building a fort with my children.  When we were finished, my daughter decided we needed to decorate it.  She found a mirror and placed it at the entrance.  The purpose:  so that it could scan a visitor’s eyes to detect if they were aliens or not.  I was amazed and amused that from a child’s perspective, our simple fort wasn’t just a place to hide out in the snow, but also a high-tech fortress to protect us from alien life forms.

A lovely picture created by one of my little artistic geniuses, Haven.

From playing make-believe to finger-painting, children find new ways to be artistic daily.

The best way to become creative adults is to tap into the child inside all of us.  Try these easy and fast exercises to get your brain in the right framework to be its most creative:

  1. Look around the room and find an object that has a specific use – such as a plate.  What other ways could you use the object that normally you would not think of?  A Frisbee that shatters on impact.  Use a dry erase marker to draw a face on it. Balance it on your head.
  2. Go an entire evening talking in a foreign accent – mine always end up sounding like a pirate.  And while you are at it, rename yourself to match your new accent.
  3. Dream up a BETTER electronic (for example an iPhone).  I am truly addicted to my iPhone and honestly don’t know if it could be any better at keeping me organized.  But what if it actually had wings and a way to fly out of hiding when you were looking for it? And what if it had an alarm so that when a person other than you (with finger print technology of course) grabbed the phone, it would play Gangnam Style at a very loud volume to let you know? Who would run away with a phone playing that song extremely loud?
  4. Something less silly? Sit down for a half hour and color/draw – with crayons.  Try different techniques, such as coloring and then scraping it off, or coloring with 3 crayons at the same time.

Adults take life way too seriously, that is why we find ourselves stuck on a project.  So relax a bit – take 10 minutes to be a kid – and you will be amazed at the ideas that you can come up with.

Need more wacky creative ideas to “wake up your brain”?  Option 1: One of my favorite resources is “Caffeine for the Creative Mind” by Stefan Mumaw and Wendy Lee Oldfield.  Or, Option 2, just spend the day with a toddler!

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Yes, it’s true. You may have recently noticed the trend in celebrity A-listers in marketing “partnerships” with various brands. Gone are the days when marketers paid big bucks for the usual celebrity endorsements, where the stars grace a box of Wheaties or sip on a beverage in a commercial. You could basically pay a celeb to say anything to represent a brand.

Now, brands are working with celebs to fill specific roles on their marketing teams witch such titles as “Brand Ambassador, Creative Director, Musical Curator”, etc.  This is all in an attempt to position the pair as a more authentic team, a true ambassador, in a time when consumers are much less impressed by the usual endorsements.

There are pros and cons to this idea, and there is no doubt it will have an impact on traditional celebrity marketing.

Check out the recent article by Ad Age;

“More Than a Pitchman: Why Stars Are Getting Marketing Titles”

“If you wanted to take a very cynical view, you could say these brands are taking borrowed equity to another level, trading on the celebrities’ name at a higher level,” said branding consultant Denise Lee Yohn. “But in some cases, a lot of value is being provided by these celebrities.”

“So what do real creatives think of celebs getting these titles? “Most is hype,” said Pete Favat, chief creative officer at Havas-owned Arnold. “But no doubt some people become celebs because they are truly creative people, so why not experiment?”

That said, he added, “If brands are doing it for PR buzz, it’s a stupid idea. … No one cares who the creative director is as long as the work is great.”

For the full article visit:
http://adage.com/article/news/timberlake-beyonce-marketing-titles/239712/

Happy clicking!

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Brotherhood by Budweiser

I doubt I was the only one who thought the Budweiser Clydesdale ad was awesome. It was great to see them going back to an iconic image associated with Bud.  And more subtly, the Stevie Nicks “Landslide” song evokes some good memories for anyone over 40.  I even loved the ‘name the baby Clyesdale’ campaign at the end. I don’t even drink beer, but could almost like Budweiser after this.

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I must say, the new MySpace design is gorgeous! But is it enough to make a come back? Or too little, too late? Check out AdWeek’s latest “Tweets out video showing redesign” by Rebecca Cullers, take on Timberlake, as he tries to bring sexy back to MySpace.

The new look is geared towards the creative networks, such as photographers, filmakers, designers and musicians especially. We’d love to hear what you think! Are you going to jump over to the new.myspace.com and get your invite on?

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Thanks to AdWeek for putting together this little feature of “The 20 Most-Watched Ads Ever on YouTube” This set is sure to inspire your creative juices, and you may be surprised at what made the list. How could you not love BBDO’s “Pepsi Generation” campaign spot from ’84 with MJ, reunited Jackson Five and the young MJ impersonator (soon to becomre Carlton Banks on The Fresh Prince of Bel-Air! Nice throwback.  Enjoy your Monday, happy clicking!

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Do you know your WWW history? Even if you think you do, this is worth checking out! Happy Clicking!
http://www.evolutionoftheweb.com/

evolutionoftheweb

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Branding on your mind?! Check out this great infographic of The Most Powerful Colors in the World (via ColourLovers)

http://static.colourlovers.com.s3.amazonaws.com/uploads/images/top-web-brand-colors.html

Happy clicking!

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Fascinate Inc, the 7 triggers of FascinationToday I stumbled upon a blog post from How Blog, that shares insights from Sally Hogshead, the Chief Fascination Officer for Facinate, Inc. and also the author of Fascinate and Radical Careering, where she explains her “7 Triggers of Fascination” and how to captivate any audience with these strategies. I just had to share her valuable advice.

Here she claims, if the “Idea is King” then “Working with smart people is Queen!” Sally talks about why a person should aspire to be the dumbest person in the room in this video snippet  from How Design, and how your career can advantage from learning techniques and absorbing information from the people around you. I think she makes a fascinating argument – think about it … if your always the smartest person in the room, how could you possibly learn and continue to grow in your career? “Working with smart people is The Mac Daddy of your career!” exclaims Sally.

So the next time your interested in learning something new, put yourself into a room full of people who are experts at that something your aspiring to learn, try to play on that “A” team and get to learning!

For more insights, check out Erin Semple’s original blog at Howdesign, http://blog.howdesign.com/design-resources/design-career-advice-creative-process-video/

Or jump to Sally’s fascinating website; howtofascinate.com/ or sallyhogshead.com/

Happy clicking!

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all creative worldCheck out All Creative World, this inspiring and informative online story aggregator features a steady stream of creative content & tidbits generated from the creative industry with such categories as advertising, branding, design, photography, fashion and architecture.

An RSS feed is also available.

allcreativeworld.com

Enjoy!

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