“Tweaking our image and clearly communicating our corporate message in an aesthetically pleasing manner while embracing ever-changing digital technology is critical in our industry. Omni is committed to evolving with the times.” 

The new website incorporates a minimalist, less-is-more concept effectively utilizing white space and effortless site navigation to convey the philosophy, services and professional flair of the advertising agency and its staff.  The highlight of the website is the impressive digital portfolio, proudly displaying a large sampling of Omni’s creative marketing solutions and graphic design skills across a wide variety of industries and mediums.

Have a look around and let us know what you think!

Omni has been a huge part of our business success.  We are entering our third year of business and are expanding again.

Mike Heren, President

I am among those who watch the Super Bowl for the commercials. (Sorry sports fans.) I am usually under-whelmed, and this year is no exception. The hype and dollars spent just don’t live up to the reality. What I found was an overwhelming percentage of spots devoid of any real creativity and meaningful marketing messages, instead giving in to stereotypes of men, women, and generally stupid behavior. Don’t even get me started on the bipolarity of Anheuser Busch doing ads about partying once Budweiser pops into the picture, and then flashing a tiny “drink responsibly” tagline on the screen at the end.  There were a few bright spots, namely the Google “Parisian Love” search ad; it told a great story while demonstrating its functionality and benefits of the product (brilliant marketing!).

Makes me long for the days of Apple computer’s unveiling of the Mac computer. That was ground-breaking, trend-setting, interesting, and actually made the audience seem a little higher up on the intelligence scale than ‘beer=party=stupid’.  And while I initially found the Doritos’s dog bark collar spot funny, it still ultimately poked fun at a stereotypical jerky guy getting his comeuppance after teasing a dog. The beaver ad for Monster.com was funny and cute, but don’t we always see ads with humanized critters? Nothing new here.

I’m not sure if it’s the large billion-dollar clients calling the shots and directing financially at-risk advertising agencies to do these commercials, or just a total dearth of real intelligent marketing by these firms.  But I have hope that a continuously challenging economy will actually make people turn away from cheap stereotypical advertising and do something smart and interesting. Like Google did. There’s always Super Bowl 45, right?

Jacek has transformed boring, unread newspapers in the former Eastern bloc, by the redesign and re-thinking of the content. These papers have achieved STELLAR increases in circulation (translation: more money).

Design saving a media tool? Design saving a business industry many have said is beyond saving? In Bulgaria, Estonia, and Poland? Something to ponder – how smart strategic marketing and design is changing the fortunes (literally) of business. We hear a lot lately about major newspapers failing in the U.S.  Just wonder what would change if really innovative and smart design with marketing entered into the prescription.

“Design coherent with strategy and content can be used as a tool to completely change the product, the process…” Wise words from Utko.

Utko notes that design was only PART of the process. He explained how he borrowed from Architecture regarding how form and function make a strategy (hey, there’s that ‘strategy’ word again!). The story itself is worth watching – it is inspirational if nothing else. 

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