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  • Archives

    • Marketing

    Product Placement as a Marketing Tool

    Thursday, August 7th, 2008

    There is an old (really old) saying in PR that “any PR is good – even bad PR.”
    Recently I saw a movie that had the now-usual product placement for a certain American brand of beer. While their brand name was visible in an enviable percentage of the movie, the result of the character’s ‘enjoyment’ of […]

    Branding Campaign Buy Fresh Buy Local Central Illinois

    Tuesday, July 29th, 2008

    The Buy Fresh Buy Local Central Illinois branding campaign to encourage consumers, food retailers and restaurants to purchase and consume locally grown foods in support of local farmers was recently reported in the State Journal Register.  The campaign, implemented by the Illinois Stewardship Alliance, has developed a logo (shown here) to be displayed by vendors who sell or […]

    Public Speaking and Creating Effective Presentations

    Tuesday, July 22nd, 2008

    Public speaking is a tough job. Creating effective presentations is even tougher.
    Here are a few pointers for public speaking and creating effective presentations:
    Understand the audience
    Determine who your audience is and how familiar they are with the subject matter. Anticipate what your audience expects to learn from you. Plan your agenda according to the audience’s ability […]

    Marketing Communication Twice Removed

    Thursday, July 10th, 2008

    Marketing Communication Twice Removed, By Jill Schuller
    The name of my marketing firm has the word “communications” in it. Why? Because while considering our role and mission, it boiled down to the fact that marketing is just an exercise in communicating with an audience. All businesses communicate their strengths, benefits, and their compelling reasons to choose […]

    Guerilla Marketing Smart Business or Risky Business?

    Thursday, June 26th, 2008

    CNN reported on a guerrilla marketing campaign launched by BMW recently.  This viral video was produced and paid for by BMW apparently and has received both positive and negative response to date.  There is a website to view the entire “Rampenfest” video, or it can be viewed on YouTube in four separate segments.  The quirky […]

    Reasons to Partner With a Small Advertising Agency

    Wednesday, June 11th, 2008

    So many times companies believe that working with a larger marketing firm will gain them more in branding, creative, public relations, media placement, market research and market consulting, but that is not always the case. Small agencies develop their teams, provide the experience and all the skills that larger agencies provide but with that extra […]

    Staff Team Building Exercises

    Wednesday, May 28th, 2008


    Once a month we try to get out of the Omni Communications Group office all together for some staff team building exercises.  We find this is a great way to have some fun, blow off some steam, get to know our co-workers in a different light, improve our attitudes and boost employee productivity and creativity.  Today the […]

    Delivery Channels, Brand Integrity, New Media, Other Marketing Buzzwords

    Wednesday, May 14th, 2008

    I wrote a marketing article on brand integrity as it relates to media delivery options for a business publication and thought I’d share the information here as well.
    Delivery Channels, Brand Integrity, New Media and Other Marketing Buzzwords
         Take a look at the explosive changes in communication over the past few years, then glimpse at what is […]