I recently came across the trailer for the film Art & Copy, a 2009 documentary by Doug Pray about the world of Advertising, and I always feel compelled to stop and make time to watch parts of it over and over again, so I thought I’d share this gem of a film with those of you who are not familiar with it, so you can meet the real Mad Men. I too share the belief that advertising can be revolutionary. Enjoy!
“Art & Copy: is a powerful film about advertising and inspiration. Directed by Doug Pray, it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.”
“Good advertising makes food taste better, it makes cars run better,” Lois says. “It changes everything.”