Media Services
Product Placement as a Marketing Tool
Thursday, August 7th, 2008There is an old (really old) saying in PR that “any PR is good – even bad PR.”
Recently I saw a movie that had the now-usual product placement for a certain American brand of beer. While their brand name was visible in an enviable percentage of the movie, the result of the character’s ‘enjoyment’ of […]
Reality TV Parallels New Media Trend
Tuesday, June 17th, 2008Confession: I am among the 10 or 11 people in the country who failed to watch ALL the American Idol shows this season. But I did get caught up in the finale episode excitement nonetheless! It got me thinking about how traditional all these ‘new’ reality shows are now. Compared to TV dramas and sitcoms, […]
Google Analytics Tool For Website SEO
Tuesday, May 20th, 2008Google offers a free tool to track and analyze information about your website called Google Analytics. The information that can be generated from this tool is very helpful for search engine marketing efforts. If you have some very basic web skills, you can sign up for Google Analytics and begin monitoring and tracking information […]
Yahoo! and Direct Mail
Wednesday, May 7th, 2008Omni received a direct mail piece from Yahoo! Search Marketing recently. It’s a pretty slick piece encouraging advertising agencies to sign up and use Yahoo! and their team of experts for online marketing strategies. The fun part is the push-button included in the piece that delivers the Yahoo! jingle, you know the yodel “YAHOOOOOOOO”. My […]
Tracking Blog Topics with Technorati and Google Alerts
Wednesday, April 30th, 2008Blogs are a form of social media gaining speed and popularity; more and more people are using blogs to research and find information from peers rather than directly from businesses. The reputation of a business, service or product can be made or broken based upon blog chatter. Are you monitoring the blogosphere to see what […]