Media Services

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The New LinkedIn Features – Grow Business or Job Hunting Tips!

March 20, 2013 in Marketing, Marketing in Management, Media Services, Social Media, Uncategorized by Jessie at Omni | No comments

Have you heard about the new features LinkedIn has to offer? Are you or your business taking advantage of the latest updates? If you said “no”, have a further look at what they have to offer and how you can generate more business using LinkedIn! The updates range from hyper-linked banner images, endorsements, and notifications. New stuff for all profiles and pages.

Have a look at this full article from the Social Media Examiner on, “6 Ways to Use the New LinkedIn Features to Get More Business” by Viveka von Rosen. This post will show you how you can use LinkedIn for your business to make better connections, engage and create more business with the latest features.

  1. #1: LinkedIn becomes more Image-Centric
  2. #2 Cool, Clean New Look
  3. #3 Get Introduced and Get More Business
  4. #4 Whom Do You Know?
  5. #5 Get Active and Get Business
  6. #6 Common Interests for Engagement

So basically, LinkedIn’s new interface allows you to easily generate new connections to add to your  network, review potential prospects and ultimately interact and engage with them. We encourage you to take a look at your LinkedIn account and consider using some of these new features and follow Viveka’s advice!

Bonus: Below is an article from Forbes, “3 Ways LinkedIn Just Made It Easier to Find a Job” by Nancy Collamer, if you’re on the hunt for your next gig! This post covers the New Job-Hunting Free Features, and LinkedIn Profile Tips for Job Searches.

Happy Clicking!

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Is MySpace making a come back?!

September 28, 2012 in Creative Services, Graphic Design, Marketing, Media Services, Social Media by Jessie at Omni | No comments

I must say, the new MySpace design is gorgeous! But is it enough to make a come back? Or too little, too late? Check out AdWeek’s latest “Tweets out video showing redesign” by Rebecca Cullers, take on Timberlake, as he tries to bring sexy back to MySpace.

The new look is geared towards the creative networks, such as photographers, filmakers, designers and musicians especially. We’d love to hear what you think! Are you going to jump over to the new.myspace.com and get your invite on?

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Looking for some Creative Inspiration? Or just looking to kill some time?!

September 21, 2011 in Creative Services, Graphic Design, Marketing, Media Services, Social Media by Jessie at Omni | 1 comment

all creative worldCheck out All Creative World, this inspiring and informative online story aggregator features a steady stream of creative content & tidbits generated from the creative industry with such categories as advertising, branding, design, photography, fashion and architecture.

An RSS feed is also available.

allcreativeworld.com

Enjoy!

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Figuring Out F-Commerce

July 5, 2011 in Marketing, Media Services, Social Media by Jill at Omni | No comments

A few weeks ago, Social Commerce Today published an article about Taco Bell’s struggles to effectively utilize Facebook with their social media tactics to drive traffic to their stores. Their offer for free tacos for 6 million fans only reaped a 3% response rate. So much for the old adage that anything with “FREE” in the offer motivates buyers.

On the other  hand, P&G sold 1000 diapers in less than 60 minutes on Facebook. Free vs fee, and fee wins? What gives?

The author hit it on the head when they noted two major obstacles:

1) The Taco Bell offer lacked the offer of convenience. One had to actually get in their car and drive to Taco Bell to get it. Apparently in our increasingly couch potato society this constitutes hardship, and whether you agree with it or not, that’s the reality.

2) There was nothing exclusive about the offer. Taco Bell’s free taco was the same product one could get for 99¢. Not a big price differential especially since one had to print off the coupon to get the free taco. P&G’s diaper offer, on the other hand, was introducing a new product that could not be purchased anywhere else.

Social media is just as much about being exclusive (in terms of info and offers) as it is about being inclusive (dialogue with the public).

The takeaway? To use social media such as Facebook to motivate consumer behavior, make it easy, make it quick and make it exclusive.

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Social Media – A Tool for Marketing or A Whole New Category?

June 16, 2011 in Marketing, Media Services, Social Media by Jill at Omni | No comments

I have noticed an uptick in some of the marketing forums I review, where debates about defining  social media are taking main-stage.  What’s interesting is how long we seem to have been talking about this “new trend”, although I would propose that this does not really qualify as a “trend” any longer; it’s part of our daily experience.

Consider it was only a few decades (and several questionable fashion trends) ago that there was no such thing as TV advertising. Today, TV advertising is not discussed as separate from marketing, it is discussed and evaluated, (along with all other promotional options), as one part in the potential marketing mix for a client. It seems time to make social media more like that.

Rather than create entire plans around only social media, or talk about it as an add-on, it would seem more beneficial to clients if  we simply treat social media as one more marketing tool, evaluated for how it can help the client along with every other marketing tactic. Social media, broadcast  tv and cable advertising, radio, outdoor, direct mail, e-blasts, websites, blogs, tweets, facebook, interactive, display – the list grows, the opportunities increase. The challenge is selecting what works best for clients, not just relying on the latest trend, which in the end, may very well be the right tool.

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Traditional + Social Media = Reality

May 16, 2011 in Creative Services, Marketing, Media Services by Jill at Omni | No comments

For most of recent memory, panic about advertisers leaving the stalwart network and cable advertising in droves to move their budgets into social media have been the ad industry’s words of warning.  However, a recent article in the New York Times tells a different story of how traditional media can successfully partner with, rather than compete with, social media.

Which is how it should be, right?

Marketers ‘get’ that one tool does not make a marketing strategy, but rather, works with all the tools to get the most bang for the client’s buck. It’s good to see that even on the mega-million ad budget front, everyone is learning to play nice together!

Check out the article “TV Networks Expect A Jump In Spending On Commercials“.

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Social Media Article In Springfield Business Journal

February 11, 2010 in Marketing, Media Services by Kathy at Omni | No comments

Social Media Article Springfield Business Journal February 2010 Here is an interesting social media article from the February 2010 issue of the Springfield Business Journal with insight from local businesses on the subject, click on thumbnail to read.

Kathy Wheeler, director of media services at Omni Communications Group, agreed with this approach.  Omni uses social media – Facebook, Twitter, blogs and YouTube – as a way to build relationships, generate interest and educate readers, not necessarily to directly promote its company.

Springfield Business Journal, from Local companies find social media to be winning move

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Stay up to date with LinkedIn

October 7, 2009 in Media Services, Omni News by Kathy at Omni | No comments

linkedin logoHere is an interesting article from today’s Springfield Business News of the State Journal-Register on the value of LinkedIn for business and SEO purposes with several quotes from me.

It’s a really good SEO (search engine optimization) tool for link building to our Web site, she said.

 LinkedIn article from Springfield Business News October 7, 2009

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Microsoft and Yahoo Merge, Search Engine Wars Begin

August 5, 2009 in Marketing, Media Services by Kathy at Omni | No comments

Search-WarsIt was recently announced that Microsoft and Yahoo! have finally merged to take on goliath Google in the online search and advertising arena.  And so begins the age of the search engine wars.  The Jedi team of Luke Yahoo! Skywalker, Han Microsoft Solo and Princess Leia Bing Organa  are now battling the dominance of the imperial  Darth Google Vader.  Once the dust has settled on the battlefield, it will be interesting to see how this conflict will affect the current shares held by each of the respective search engines involved and the future of search engine optimization strategies.  May the force be with them.
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Design Saving Media?

May 22, 2009 in Creative Services, Marketing, Media Services by Jill at Omni | No comments

lifesaverOne of my new marketing colleagues, Steve Dilley (a motion graphics designer) recently sent me a link for a video that showcased a young (well, young by my terms) designer from Poland who has made incredible changes in the communications field in eastern Europe. Jacek Utko is a Polish newspaper designer whose revamping of newspapers in Eastern Europe  have not only won world renown and awards, but have also helped increase circulation of those publications up to 100%. His discussion is “Can good design save the newspaper?”

Jacek has transformed boring, unread newspapers in the former Eastern bloc, by the redesign and re-thinking of the content. These papers have achieved STELLAR increases in circulation (translation: more money).

Design saving a media tool? Design saving a business industry many have said is beyond saving? In Bulgaria, Estonia, and Poland? Something to ponder – how smart strategic marketing and design is changing the fortunes (literally) of business. We hear a lot lately about major newspapers failing in the U.S.  Just wonder what would change if really innovative and smart design with marketing entered into the prescription.

“Design coherent with strategy and content can be used as a tool to completely change the product, the process…” Wise words from Utko.

Utko notes that design was only PART of the process. He explained how he borrowed from Architecture regarding how form and function make a strategy (hey, there’s that ‘strategy’ word again!). The story itself is worth watching – it is inspirational if nothing else. 

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