Google offers a free tool to track and analyze information about your website called Google Analytics. The information that can be generated from this tool is very helpful for search engine marketing efforts. If you have some very basic web skills, you can sign up for Google Analytics and begin monitoring and tracking information about your website. Access Google Analytics here, enter your Google account email and password, or sign up for a free Google account here. Then you will be given a piece of html code that you’ll need to add to the html code for each page of your website. This may sound difficult, but it’s actually pretty easy, even for those who may be technologically impaired.
Don’t worry, you won’t see any website design changes to your website pages once you add this little bit of html code. But this code will allow Google to track visitors and their patterns while visiting your website. Once Google Analytics has a little time to track and process statistics (a few months or more should give you some pretty reliable trends), you will get a wealth of information about visitors to your website, all which will be helpful for future search engine marketing. Here are some of the statistics that Google Analytics will generate for you, and all will be generated over any period of time you wish to analyze, from a single day to a month, quarter or year.
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Site Visitors: total visitors, unique visitors, pageviews, average pageviews per visitor, average amount of time spent by each visitor, browsers your visitors are using, internet connection speed your visitors are using, geographic location of your visitors
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Traffic sources (where visitors are coming from): direct traffic (typing in your URL), referrals from other website links (websites noted), or from search engines (search engines and keywords noted)
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Content: which pages are being viewed and how many times, top landing pages, top exit pages, where are visitors navigating to and from between pages
You can use the information generated from Google Analytics any way you want: just as general information on how your website is used, to help optimize your website for higher organic search engine rankings, or to launch your own search engine advertising campaign. Good luck!
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