David Ogilvy In His Day
David Ogilvy was known for saying he was not a good copywriter. But he clearly understood the elements of how to communicate and get results. He promoted the concept of writing naturally, not using pretentious words, or relying on clever cliches to make the easy sell to clients. His idea #4 is about “Big Ideas”, not small ones. Read on:
“#4. Big Ideas: Unless our advertising is built on a BIG IDEA it will pass like a ship in the night. It takes a BIG IDEA to jolt the consumer out of his indifference – to make him notice your advertising, remember it and take action. Big ideas are usually simple ideas… BIG SIMPLE IDEAS are not easy to come by.”
The Takeaway: Nothing could be clearer than Ogilvy’s own words, but if you have found these few tidbits we have shared have piqued your interest in learning more, you can read the full article of all 38 “tips” from David Ogilvy at: http://smartonlinesuccess.com/david-ogilvy-advertising-tips/
For more good reading, I recommend the following books by David Ogilvy: Ogilvy on advertising and Confessions of an Advertising Man.
As a follow up to last week’s post about David Ogilvy’s “How to create advertising that sells,” I wanted to share another gem from the long list of 38 tips.
business, we like to think we are a pretty progressive marketing firm that has kept up with the industry and trends. However, we try to be pretty selective about what trend we fall in line with: we aren’t rabid Justin Beiber fans, (sorry!) we have so far avoided being lured into watching Jersey Shore marathons, and have just said ‘no’ to Lady Gaga-inspired footwear.
A little PR for the Springfield Old State Capitol Farmers Market – only a few weeks left! Don’t forget to come down today and enjoy the fall harvest goodies.
Do something good for yourself and for a great cause – skip cooking dinner tonight, Tuesday, September 21, and head to 
Congratulations to Omni clients 
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Omni is pleased to announce our partnership with 
