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So God Made a Designer

April 24, 2013 in Advertising, Design, Graphic Design, Uncategorized by Jessie at Omni | No comments

So the designer in me has to admit, I absolutely lOVE this little gem of a video, “So God Made a Designer” a tribute and parody to designers by David Brier, created for Fast Company. This video was inspired by this year’s incredibly heartfelt RAM’s commercial, that made it’s debut during the Super Bowl, “God Made a Farmer” with Paul Harvey, narrator done by legendary impressionist Jim Meskimen. Don’t let me delay your viewing any longer, Enjoy! So God Made a Designer

FOR THE DESIGNER IN EACH OF US.

Script sample:

“And on the 9th day,

God looked down on this blank canvas of life and said, “We need a way to be reminded of the finer things.”

So, God made a designer.”

Talk about a Viral Sensation! Dove’s “Real Beauty Sketches” Campaign

April 19, 2013 in Advertising, Marketing, Social Media, Uncategorized by Jessie at Omni | No comments

Ok, if you haven’t seen it already, Dove’s “Real Beauty Sketches” campaign has completely gone viral: The YouTube video has over 9 million views at the time I wrote this, has attracted responses from several major media outlets, and been shared several thousand times on social media websites. Not only that but it has inspired a parody of the original version, which itself has gone viral.

In a nutshell, Dove recruited several women from a variety of ages, ethnicity and backgrounds to participate in a new campaign. The spot features an FBI forensic artist sketching these women, which he can not see, by the way in which they describe themselves physically. Then strangers were brought in to describe those same women who had been sketched earlier. The two sketches are then hung side by side, resulting in stark contrast. The concept is that women are simply too critical of themselves. Hence, the tagline: “YOU are more beautiful than you think!”

After viewing it, I for one am not surprised that it went viral so fast. It’s a perfect combination of true emotion and honest insight and really pulls at the heart of the consumer. I love seeing marketing efforts get honest buzz amongst the public that goes beyond traditional advertising trade publications! Kudos for taking such risks Dove.

Published on Apr 14, 2013

“Join the conversation at: #WeAreBeautiful
Watch the whole experience at: http://dove.com/realbeautysketches
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
And don’t forget: YOU are more beautiful than you think!”

Have a look at the ad yourself, if you haven’t seen it already! Dove Real Beauty Sketches

We’d love to hear your thoughts on the spot.

The New LinkedIn Features – Grow Business or Job Hunting Tips!

March 20, 2013 in Marketing, Marketing in Management, Media Services, Social Media, Uncategorized by Jessie at Omni | No comments

Have you heard about the new features LinkedIn has to offer? Are you or your business taking advantage of the latest updates? If you said “no”, have a further look at what they have to offer and how you can generate more business using LinkedIn! The updates range from hyper-linked banner images, endorsements, and notifications. New stuff for all profiles and pages.

Have a look at this full article from the Social Media Examiner on, “6 Ways to Use the New LinkedIn Features to Get More Business” by Viveka von Rosen. This post will show you how you can use LinkedIn for your business to make better connections, engage and create more business with the latest features.

#1: LinkedIn becomes more Image-Centric
#2 Cool, Clean New Look
#3 Get Introduced and Get More Business
#4 Whom Do You Know?
#5 Get Active and Get Business
#6 Common Interests for Engagement

So basically, LinkedIn’s new interface allows you to easily generate new connections to add to your network, review potential prospects and ultimately interact and engage with them. We encourage you to take a look at your LinkedIn account and consider using some of these new features and follow Viveka’s advice!

Bonus: Below is an article from Forbes, “3 Ways LinkedIn Just Made It Easier to Find a Job” by Nancy Collamer, if you’re on the hunt for your next gig! This post covers the New Job-Hunting Free Features, and LinkedIn Profile Tips for Job Searches.

Happy Clicking!

Celebrity Brand Managers and Creative Directors?

February 12, 2013 in Advertising, Creative Services, Marketing, Uncategorized by Jessie at Omni | No comments

Yes, it’s true. You may have recently noticed the trend in celebrity A-listers in marketing “partnerships” with various brands. Gone are the days when marketers paid big bucks for the usual celebrity endorsements, where the stars grace a box of Wheaties or sip on a beverage in a commercial. You could basically pay a celeb to say anything to represent a brand.

Now, brands are working with celebs to fill specific roles on their marketing teams witch such titles as “Brand Ambassador, Creative Director, Musical Curator”, etc. This is all in an attempt to position the pair as a more authentic team, a true ambassador, in a time when consumers are much less impressed by the usual endorsements.

There are pros and cons to this idea, and there is no doubt it will have an impact on traditional celebrity marketing.

Check out the recent article by Ad Age;

“More Than a Pitchman: Why Stars Are Getting Marketing Titles”

By: Natalie Zmuda, Rupal Parekh Published: February 11, 2013

“If you wanted to take a very cynical view, you could say these brands are taking borrowed equity to another level, trading on the celebrities’ name at a higher level,” said branding consultant Denise Lee Yohn. “But in some cases, a lot of value is being provided by these celebrities.”

“So what do real creatives think of celebs getting these titles? “Most is hype,” said Pete Favat, chief creative officer at Havas-owned Arnold. “But no doubt some people become celebs because they are truly creative people, so why not experiment?”

That said, he added, “If brands are doing it for PR buzz, it’s a stupid idea. … No one cares who the creative director is as long as the work is great.”

For the full article visit:
http://adage.com/article/news/timberlake-beyonce-marketing-titles/239712/

Happy clicking!

7,300 Days. That’s A Lot of Marketing Time.

October 26, 2012 in Uncategorized by Jill at Omni | No comments

Just as parents feel like it was only yesterday that their now-grown kids were learning to walk, it’s hard to believe we’ve been at this for over two decades. Some amazing people have walked through our doors – from staff to clients – and each has left their mark. We’ve learned a lot in 20 years, but from Day 1, we’ve stuck to our focus on strategy driving the creative train. Thanks to that focus, we get to continue to bring our clients to their destinations and be a part of a lot of success stories.

To all our clients past, present and future – thanks for letting us be a part of your story!

Old School = Sage Marketing Advice

August 24, 2012 in Uncategorized by Jill at Omni | No comments

David Ogilvy

I recently came across an old document from my early years in business titled “How to create advertising that sells”, written many years ago by David Ogilvy – yes, THAT David Ogilvy, of Ogilvy and Mather Advertising fame. It lists 38 rules of marketing advice that Mr. Ogilvy found had stood the test of time. I wanted to share a few of them over the next few weeks that are just as relevant today as they were when he wrote them.

“1. The most important decision. The effect that your advertising has on your sales depends more on this decision than any other: How should you position your product? The results of your campaign depend less on how we write your advertising than on how your product is positioned. It follows that positioning should be decided before the advertising is created. Research can help. Look before you leap.”

The takeaway: We preach the positioning sermon to clients every day, encouraging them that it is okay to slow things down and start at the most sensible place by asking, “Who are we? And what about our product or service matters to our customers most?” This is a huge step in maintaining and gaining market share as well as credibility for any organization.

Feeling unmotivated this Monday? Take a look at the 20 Most-Watched Ads ever on YouTube

July 30, 2012 in Client Services, Creative Services, Marketing, Social Media, Uncategorized by Jessie at Omni | No comments

Thanks to AdWeek for putting together this little feature of “The 20 Most-Watched Ads Ever on YouTube” This set is sure to inspire your creative juices, and you may be surprised at what made the list. How could you not love BBDO’s “Pepsi Generation” campaign spot from ’84 with MJ, reunited Jackson Five and the young MJ impersonator (soon to becomre Carlton Banks on The Fresh Prince of Bel-Air! Nice throwback. Enjoy your Monday, happy clicking!

The Most Powerful Branding Colors on the Internet!

July 20, 2012 in Creative Services, Graphic Design, Marketing, Uncategorized by Jessie at Omni | No comments

Branding on your mind?! Check out this great infographic of The Most Powerful Colors in the World (via ColourLovers)

http://static.colourlovers.com.s3.amazonaws.com/uploads/images/top-web-brand-colors.html

Happy clicking!

“Aspire to be the Dumbest Person in the Room” Really? Really!

April 5, 2012 in Agency Management, Client Services, Creative Services, Marketing, Marketing in Management, Uncategorized by Jessie at Omni | No comments

Today I stumbled upon a blog post from How Blog, that shares insights from Sally Hogshead, the Chief Fascination Officer for Facinate, Inc. and also the author of Fascinate and Radical Careering, where she explains her “7 Triggers of Fascination” and how to captivate any audience with these strategies. I just had to share her valuable advice.

Here she claims, if the “Idea is King” then “Working with smart people is Queen!” Sally talks about why a person should aspire to be the dumbest person in the room in this video snippet from How Design, and how your career can advantage from learning techniques and absorbing information from the people around you. I think she makes a fascinating argument – think about it … if your always the smartest person in the room, how could you possibly learn and continue to grow in your career? “Working with smart people is The Mac Daddy of your career!” exclaims Sally.

So the next time your interested in learning something new, put yourself into a room full of people who are experts at that something your aspiring to learn, try to play on that “A” team and get to learning!

For more insights, check out Erin Semple’s original blog at Howdesign, http://blog.howdesign.com/design-resources/design-career-advice-creative-process-video/

Or jump to Sally’s fascinating website; howtofascinate.com/ or sallyhogshead.com/

Happy clicking!

QR Codes. RIP or Next Big Thing?

October 20, 2011 in Uncategorized by Jill at Omni | 2 comments

Posing a question about usability and benefit of QR Codes for advertising. Check out this article in imediaconnection that questions the effectiveness of QR codes. What has been your experience as a consumer or business using them?