Many businesses are figuring out how to capitalize using all the social media avenues open to them. Honda created a very cool Pinterest campaign for one of it’s models that had a great twist to engage consumers and build their brand. Check out the full article by Marketing Magazine.
Every child is an artist. The problem is how to remain an artist once he grows up. -Pablo Picasso (1881 – 1973)
After 5 years of being home with my 2 favorite children, I am back to work for the company I love. But don’t think I have been out of practice for 5 years. My son who is now 7 and my 4 year old daughter are constantly pushing my creativity.
For example, with the several inches of snow on the ground, I spent a couple hours yesterday building a fort with my children. When we were finished, my daughter decided we needed to decorate it. She found a mirror and placed it at the entrance. The purpose: so that it could scan a visitor’s eyes to detect if they were aliens or not. I was amazed and amused that from a child’s perspective, our simple fort wasn’t just a place to hide out in the snow, but also a high-tech fortress to protect us from alien life forms.
From playing make-believe to finger-painting, children find new ways to be artistic daily.
The best way to become creative adults is to tap into the child inside all of us. Try these easy and fast exercises to get your brain in the right framework to be its most creative:
- Look around the room and find an object that has a specific use – such as a plate. What other ways could you use the object that normally you would not think of? A Frisbee that shatters on impact. Use a dry erase marker to draw a face on it. Balance it on your head.
- Go an entire evening talking in a foreign accent – mine always end up sounding like a pirate. And while you are at it, rename yourself to match your new accent.
- Dream up a BETTER electronic (for example an iPhone). I am truly addicted to my iPhone and honestly don’t know if it could be any better at keeping me organized. But what if it actually had wings and a way to fly out of hiding when you were looking for it? And what if it had an alarm so that when a person other than you (with finger print technology of course) grabbed the phone, it would play Gangnam Style at a very loud volume to let you know? Who would run away with a phone playing that song extremely loud?
- Something less silly? Sit down for a half hour and color/draw – with crayons. Try different techniques, such as coloring and then scraping it off, or coloring with 3 crayons at the same time.
Adults take life way too seriously, that is why we find ourselves stuck on a project. So relax a bit – take 10 minutes to be a kid – and you will be amazed at the ideas that you can come up with.
Need more wacky creative ideas to “wake up your brain”? Option 1: One of my favorite resources is “Caffeine for the Creative Mind” by Stefan Mumaw and Wendy Lee Oldfield. Or, Option 2, just spend the day with a toddler!
Yes, it’s true. You may have recently noticed the trend in celebrity A-listers in marketing “partnerships” with various brands. Gone are the days when marketers paid big bucks for the usual celebrity endorsements, where the stars grace a box of Wheaties or sip on a beverage in a commercial. You could basically pay a celeb to say anything to represent a brand.
Now, brands are working with celebs to fill specific roles on their marketing teams witch such titles as “Brand Ambassador, Creative Director, Musical Curator”, etc. This is all in an attempt to position the pair as a more authentic team, a true ambassador, in a time when consumers are much less impressed by the usual endorsements.
There are pros and cons to this idea, and there is no doubt it will have an impact on traditional celebrity marketing.
Check out the recent article by Ad Age;
“If you wanted to take a very cynical view, you could say these brands are taking borrowed equity to another level, trading on the celebrities’ name at a higher level,” said branding consultant Denise Lee Yohn. “But in some cases, a lot of value is being provided by these celebrities.”
“So what do real creatives think of celebs getting these titles? “Most is hype,” said Pete Favat, chief creative officer at Havas-owned Arnold. “But no doubt some people become celebs because they are truly creative people, so why not experiment?”
That said, he added, “If brands are doing it for PR buzz, it’s a stupid idea. … No one cares who the creative director is as long as the work is great.”
For the full article visit:
I doubt I was the only one who thought the Budweiser Clydesdale ad was awesome. It was great to see them going back to an iconic image associated with Bud. And more subtly, the Stevie Nicks “Landslide” song evokes some good memories for anyone over 40. I even loved the ‘name the baby Clyesdale’ campaign at the end. I don’t even drink beer, but could almost like Budweiser after this.
Just as parents feel like it was only yesterday that their now-grown kids were learning to walk, it’s hard to believe we’ve been at this for over two decades. Some amazing people have walked through our doors – from staff to clients – and each has left their mark. We’ve learned a lot in 20 years, but from Day 1, we’ve stuck to our focus on strategy driving the creative train. Thanks to that focus, we get to continue to bring our clients to their destinations and be a part of a lot of success stories.
To all our clients past, present and future – thanks for letting us be a part of your story!
David Ogilvy was known for saying he was not a good copywriter. But he clearly understood the elements of how to communicate and get results. He promoted the concept of writing naturally, not using pretentious words, or relying on clever cliches to make the easy sell to clients. His idea #4 is about “Big Ideas”, not small ones. Read on:
“#4. Big Ideas: Unless our advertising is built on a BIG IDEA it will pass like a ship in the night. It takes a BIG IDEA to jolt the consumer out of his indifference – to make him notice your advertising, remember it and take action. Big ideas are usually simple ideas… BIG SIMPLE IDEAS are not easy to come by.”
The Takeaway: Nothing could be clearer than Ogilvy’s own words, but if you have found these few tidbits we have shared have piqued your interest in learning more, you can read the full article of all 38 “tips” from David Ogilvy at: http://smartonlinesuccess.com/david-ogilvy-advertising-tips/
For more good reading, I recommend the following books by David Ogilvy: Ogilvy on advertising and Confessions of an Advertising Man.