After 19 years in the marketing business, we like to think we are a pretty progressive marketing firm that has kept up with the industry and trends.  However, we try to be pretty selective about what trend we fall in line with: we aren’t rabid Justin Beiber fans, (sorry!) we have so far avoided being lured into watching Jersey Shore marathons, and have just said ‘no’ to Lady Gaga-inspired footwear.

However, the universal business trend of ‘remote offic-ing’ is one we decided to try out for ourselves. If it’s effective for mega-companies like Microsoft and Apple, we decided it would be good for us as well.

Technology has allowed our creative resources to expand geographic boundaries along with the marketing industry in general, so allowing our team members to work remotely is just the next step in providing more flexibility and more creative freedom. One day that actually might be one of us working from the beach!

Our address is changing, but that’s really about it. Our services are the same, and so is our capacity to provide effective marketing solutions you need to promote and grow your organization. You can still reach us at the same phone, email, website, Face Book … you get the idea. We look forward to working on more great marketing ideas for great companies!

So, be sure to update your contact list with our new mailing address. Of course, if anyone forgets and stops by the old downtown office, make the trip worthwhile. There are a dozen great spots downtown to shop, grab some great food or cup of coffee!

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Denny's Diner Marketing Strategy

Just saw this headline from AAF SmartBrief: “Denny’s embraces its diner image”,  and I celebrated! A company that proudly markets itself for what it is, not what it wishes it could be – this is truly a marketing moment.

With the bountiful big-name coffee houses and family-friendly restaurants on every corner of the country, to have a long-standing brand come to accept their unique point of differentiation is something to behold. They are now promoting the diner experience. It’s not for everybody, but it is truly special to their core audience.

Marketing works when companies don’t try to be all things to all people. Whether you like the Denny’s brand or not, you have to give them credit for focusing in on what they do well, and being true to their unique value proposition. It would make my old marketing professor smile, which would have been a rare occurence.

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fall flowers and food farmers marketA little PR for the Springfield Old State Capitol Farmers Market – only a few weeks left! Don’t forget to come down today and enjoy the fall harvest goodies.

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Do something good for yourself and for a great cause – skip cooking dinner tonight,  Tuesday, September 21, and head to Noodles & Company (in front of White Oaks Mall in Springfield, IL at Wabash and Veterans Parkway).  From 4:00-9:00 p.m. Kidzeum of Health and Science will receive 10% of all proceeds from both Dine In or To Go orders.  So carb up and help Kidzeum at the same time!  Find a coupon to take with you here and be sure to tell all your friends too!

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Congratulations to Omni clients Brickform and Solomon Colors for their recognition for E-Stain as one of the top products of 2010 by the readers of Concrete Contractor magazine!  Here is the full announcement:

September 2, 2010 (Fort Atkinson, Wis.) – E-Stain from Brickform, a division of Solomon Colors Inc. in Springfield, Illinois, has been named as one of the Top Products of 2010 by the readers of Concrete Contractor magazine.  E-Stain is a blend of water and mineral compounds that reacts with substances already present in concrete or cementitious overlays to etch permanent, insoluble color effects that resemble marble or natural stone into the surface.
 

“Every year, we run hundreds of products in Concrete Contractor,” said Editor Rebecca Wasieleski. “This special recognition goes to the products that have drawn the most interest from the 29,000 concrete contractors that subscribe to our magazine.”

The Top Products of 2010 will be featured in the August/September 2010 issue of Concrete Contractor and also in a special online gallery.

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Omni’s Executive Vice President Laura Nestler is profiled in the latest issue of the Springfield Business Journal about her career in marketing and advertising.  Take a look here or be sure to read the September 2010 issue.

Article courtesy Springfield Business Journal

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Omni is pleased to announce our partnership with The Lumpkin Family Foundation (LFF) to provide website design and other marketing and identity services.

The Lumpkin Family Foundation is an east central Illinois foundation providing support through grants to nonprofit organizations working towards innovation and long-term improvements in the environment, health, education and the arts.  The organization is focused on the special needs of small and rural communities to leverage additional resources and enhance local philanthropy.

The Lumpkin Family Foundation has also created an online community space and virtual resource center connecting the good work that nonprofits do in east central Illinois with the Good Works Connect website.

Omni looks forward to working closely with this impressive organization so fully dedicated to building on their legacy of community involvement.

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Omni Communications Group cordially invites you to visit our recently redesigned websitePresident Jill Schuller notes the latest internet incarnation of the marketing communications company marks the third update in the last ten years. 

“Tweaking our image and clearly communicating our corporate message in an aesthetically pleasing manner while embracing ever-changing digital technology is critical in our industry. Omni is committed to evolving with the times.” 

The new website incorporates a minimalist, less-is-more concept effectively utilizing white space and effortless site navigation to convey the philosophy, services and professional flair of the advertising agency and its staff.  The highlight of the website is the impressive digital portfolio, proudly displaying a large sampling of Omni’s creative marketing solutions and graphic design skills across a wide variety of industries and mediums.

Have a look around and let us know what you think!

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