The Buy Fresh Buy Local Central Illinois branding campaign to encourage consumers, food retailers and restaurants to purchase and consume locally grown foods in support of local farmers was recently reported in the State Journal Register. The campaign, implemented by the Illinois Stewardship Alliance, has developed a logo (shown here) to be displayed by vendors who sell or use locally grown foods. Successful branding efforts can positively impact the long term growth of a product or service, and hopefully Central Illinois farmers will see great results from these marketing efforts to increase the sale and consumption of locally grown foods.
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We have a new graphic designer, Jessie Betz, who has just started working at Omni Communications Group. Here is the “official” news:
Jessie Betz has joined Omni Communications Group as art department manager and will use her visual communications expertise to support Omni’s creative services department. While working closely with Omni’s creative director, Betz will coordinate the progress of agency projects from initial design through completion for custom web sites, multimedia, branding, collateral materials, packaging and print.
Prior to joining Omni, Betz gained extensive design experience working as an art director for an advertising agency in Chicago. She is a graduate of the Illinois Institute of Art in Chicago with a bachelor’s degree in visual communications. Betz is a Riverton native who has recently relocated to the Springfield area. Her hobbies include NASCAR and country music, and she is passionate about helping homeless pets through pet adoption.
Welcome to Jessie, we’re glad to have you on the Omni team!
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Thoughts on advertising, marketing and graphic design from Omni Communications Group in Springfield, Illinois
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