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Warm wishes from Omni Communications Group for a joyous holiday and a successful new year.
Please note the Omni office will be closed December 23 through December 25 and December 30 through January 1, 2010 to allow our staff time to travel and enjoy the holidays with their friends and families.
It’s beginning to look a lot like the holidays in the Omni Communications Group office after our ornament-making session this morning. Take a look at our festive creations, now hung all over the front entrance area. Thanks to Tracee for getting all the materials and for her expert instruction. We’ve got holiday music playing, and now all we need is candy, cookies and popcorn to complete the scene properly. We’ll be working on that next.
Omni is pleased to announce our new marketing venture with Hopedale Medical Complex, a state-of-the-art rural healthcare facility located in Hopedale, IL that offers technological innovations with medical treatments and wellness programs. Omni Communications Group will be working together with Hopedale on a full-scale re-branding campaign to more effectively communicate Hopedale’s vast array of services to the central Illinois community, including surgery, cardiac care, rehabilitation, assisted living and nursing home services, a wellness facility and overall medical care.
Today is Jessie’s lucky day, because she just won a lunch for the whole Omni staff at Chipotle Mexican Grill! Congrats to Jessie on her good fortune and for sharing with the gang, and stay tuned for Omni’s visit to Chipotle in Springfield, IL on September 22!
Omni‘s very own Laura Nestler will be dusting off her dancing shoes to prepare for her participation as a celebrity dancer in the “Dancing With The Starz” fundraiser of the Prairie Art Alliance on November 21, 2009. Please mark your calendars for this entertaining event with all proceeds to benefit the PAA and their mission of supporting local Springfield and central Illinois artists. More information to follow as it becomes available!
On June 30 the staff from Omni visited Six Flags in St. Louis for our long overdue team building exercise/fun day. Together we rode six roller coasters and other extreme rides (see video below), sampled excellent summer park food, and met some characters even more interesting than ourselves! Overall it was a great day and successful in recharging our creative batteries. The team building portion of the exercise consisted primarily of the thrill seekers in the group convincing the others to ride the coasters. For those who may be considering a trip to Six Flags in the near future, here are Omni’s ratings for the six roller coasters that we had the pleasure of riding:
1) Batman – our favorite of the day, very smooth and extremely fun with lots of upside-down loops and curves, we had to ride this one a second time
2) Mr. Freeze - like being shot out of a cannon from the start, extremely fast and over quickly (30 – 45 seconds?), and strange sensation of going backwards, not for the faint of heart, thrill seekers will love this one like we did
3) Evel Knievel – new and pretty good for a wooden coaster, not too jerky and a nice long ride
4) Tony Hawk’s Big Spin – deceptive little coaster lulls you into a sense of security, but forward momentum combined with constant 360 degree spinning throws you for a loop. We had a casualty on this one with a pulled neck muscle, but overall the group liked it!
5) Ninja – we came, we saw, we conquered, it was fine and fairly smooth
6) The Boss – least favorite of the day, a brain rattler, extremely jerky and so long you are praying for it to be over long before it actually ends and left feeling like you’ve been in a car accident and suffered whiplash
Here is the latest radio spot produced by Omni Communications Group for Sarah Bush Lincoln Health System.
Omni Communications Group is pleased to welcome Sarah Bush Lincoln Health System as a new client of the marketing agency. Sarah Bush Lincoln Health System is located in Mattoon, Illinois, and Omni will help promote the healthcare services and medical specialties of their hospital facility and treatment centers, including their comprehensive Regional Cancer Center, Heart and Lung Center, Orthopedics and Sports Medicine, and Center for Interventional Pain. Welcome aboard to Sarah Bush Lincoln!
The Creative Team at Omni work on many projects, and sometimes it’s tough to stay creative. However, we all use various techniques to stay on top of our game. One thing that we all use is music. There is a great article on How Magazine’s website about the benefits of music in the creative environment.?
The article highlights a few different companies that use music to their advantage and provides great insight into how music influences them, like this quote from John Besemer of Planet Design Co. in Madison, WI:
“If you’re working on a project that’s elegant and beautiful, you might listen to something like jazz, something that puts you in that mood,…But if you’re designing an in-your-face project, you want music that gets you there. After all, you wouldn’t go to the gym and want to work out to a lullaby, right? Music shapes the message.”
Another way to keep things fun is to take a few minutes each day to find an interesting/awesome video on YouTube and share it with everyone. This is one of my favorites:
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Omni received a direct mail piece from Yahoo! Search Marketing recently. It’s a pretty slick piece encouraging advertising agencies to sign up and use Yahoo! and their team of experts for online marketing strategies. The fun part is the push-button included in the piece that delivers the Yahoo! jingle, you know the yodel “YAHOOOOOOOO”. 
My co-workers love it when I continue to push the Yahoo button and that annoying, LOUD yodel reverberates through the entire workspace for all to hear (I can’t help myself, it’s too fun!). I found it interesting to see new media (Yahoo!) utilizing traditional media (direct mail) to promote their services from business to business. Even Yahoo! knows that traditional media is not dead, as many internet marketers would like to claim, but is still a viable option to reach the target audience.
I also know that both traditional and newer media can be effective in communicating our clients’ messages, and we work to develop strategies using all different kinds and combinations of media that will be effective based on the marketing goals, target audience and client budget. The only fault I find with this Yahoo! direct mailing is that we already utilize Yahoo! Search Marketing. This direct mail piece probably cost quite a bit to produce and mail, and Omni already knows the potential and benefits of search engine marketing as part of an overall campaign strategy. So maybe a little bit of Yahoo’s direct mail budget was wasted?
