Jacek has transformed boring, unread newspapers in the former Eastern bloc, by the redesign and re-thinking of the content. These papers have achieved STELLAR increases in circulation (translation: more money).

Design saving a media tool? Design saving a business industry many have said is beyond saving? In Bulgaria, Estonia, and Poland? Something to ponder – how smart strategic marketing and design is changing the fortunes (literally) of business. We hear a lot lately about major newspapers failing in the U.S.  Just wonder what would change if really innovative and smart design with marketing entered into the prescription.

“Design coherent with strategy and content can be used as a tool to completely change the product, the process…” Wise words from Utko.

Utko notes that design was only PART of the process. He explained how he borrowed from Architecture regarding how form and function make a strategy (hey, there’s that ‘strategy’ word again!). The story itself is worth watching – it is inspirational if nothing else. 

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