Answer WIIFM and everyone wins.

Answer WIIFM and everyone wins.

The Oscar’s of the advertising world just wrapped up in Cannes, France, at the annual Lions Festival. And yes, this is pretty much reserved for agencies who do mind-shattering and budget-busting work on a global scale, although sometimes a renegade start-up can make a big play, too. Regardless of the fact that I will never, ever actually be invited to it, there is still a lot to learn from the leaders of the marketing industry who do get to attend.

This year, Marc Pritchard, Global Brand Building Officer at Procter & Gamble, spoke about how the ‘new’ golden age of advertising needs to answer the all-powerful What’s In It For Me’ question for consumers.

Go WIIFM, or go home.

As the lead marketer for the largest consumer goods behomoth on the planet, I feel that Mr. Pritchard knows of what he speaks.

In his keynote address, he offered three rules which will keep marketing on the right path: One, start with something true. Two, consider why anyone would care. I think the technical term for that is the ‘give-a-crap factor.’ How can you tap into something that people really care about? Three, make your brand matter, because there’s no point in starting a conversation that your brand can’t be an authentic part of.”

The Takeaway: Whether we are marketers working for one corporate brand, or managing many brands as an advertising agency, we have a responsibility to respect the end-consumer’s time and attention and not just throw something out there hoping it sticks.

Thoughtless marketing that relies on worn-out clichés or feeds a senior exec’s ego for big budget productions may get attention, but so will wearing clown shoes to the office. If the message doesn’t move the consumer to make a buying decision, both become just an anecdote within industry news or a funny topic to share during coffee breaks. Good for a few chuckles, quickly forgotten, and yet, no one moved the marketing needle.

For the full article, click here.


A recent study shared on Mashable by Statista explains what many marketers intuitively know: that our social media selections depend on who we are talking to, and what role we are in at the time.

Some marketers may be Instagramming with abandon for their personal pics or to share about a retailer’s new products, but would not consider it a useful channel when it comes to their B2B clients. Screen Shot 2014-05-28 at 9.03.17 AM

No surprise that LinkedIn is a top choice for B2B, with Facebook and Twitter the faves for B2C communication. An interesting take-away is that Pinterest and Facebook are closing the gap between Consumer and Business marketing.

I like Twitter and Pinterest for my non-work life, and LinkedIn for business. What’s YOUR social media preference for B2C vs B2B marketing? And what do you like using personally?


Dove Beauty Experiment - Ogilvy + Mather Brazil

Dove Beauty Experiment – Ogilvy + Mather Brazil

Most people are familiar with the many Dove beauty campaigns showing real women as, well, real women and beautiful just as they are. This latest campaign from Dove really hits at the heart of our culture’s obsession with beauty – and shows that what makes us all beautiful is what we have inside, not a ‘magic patch’ or how other people perceive us. And let’s face it, it also shows the power of marketing and branding!

Great campaign by Ogilvy + Mather Brazil.

After Sketches, Dove’s Newest Experiment.



As I worked to find my inspiration for this week’s blog I stumbled upon this website Holiday Insights that includes a listing an incredible number of holidays during the month of April! I had no idea!?! (And to think of all the cards I’ll need to start buying! And all the gifts I’ve missed out on!!) 

If you know me at all, you will find this post to be most fitting as you are aware of  my love and desire to share useless information and factoids about who knows what…and so I felt this post was most appropriate!


Have a look at these April 2014 Holidays:



  • National Humor Month
  • International Guitar Month
  • Keep America Beautiful Month
  • Lawn and Garden Month
  • National Poetry Month
  • National Pecan Month
  • National Welding Month
  • Records and Information Management Month
  • Stress Awareness Month
  • Sexual Assault Awareness Month

Weekly Celebrations:

  • Week 1 Library Week
  • Week 1 Read a Road Map Week.
  • Week 2 Garden Week
  • Week 3 Organize Your Files Week
  • Week 3 Medical Labs Week
  • Week 4 Administrative Assistants Week
  • Week 4 National Karaoke Week

And to be more specific look at these! 

There’s still time so celebrate!

22 Girl Scout Leader Day

22National Jelly Bean Day – it’s so devastating Easter is over…when THIS is the day to celebrate Jelly Beans!

23 Executive Admin’s Day (Secretary’s Day) – this date varies

23 Lover’s Day – not to be confused with “Valentines Day” (On Valentines day, you could technically long for the love of another, this day, “Lover’s Day” is specifically reserved for people that already love each other.)

23 National Zucchini Bread Day

23 Take a Chance Day – I’m celebrating a day early, folks!

23 World Laboratory Day 

24 Pig in a Blanket Day – I hope my mom reads this and makes her old recipe!

24 Take Your Daughter to Work 4th Thursday – THIS Thursday – I hope my mom doesn’t read this! (kidding mom!)

25 East meets West Day

25 World Penguin Day  

26 Hug an Australian Day – Oh! My Brother-In-Law is going to wish he hadn’t left for Mexico. 

26 National Pretzel Day – New Berlin’s all time favorite holiday!

26 Richter Scale Day

27 Babe Ruth Day – 

27 National Prime Rib Day

27 Tell a Story Day – Ummm, one of my favorite things to do!

28 International Astronomy Day

28 Great Poetry Reading Day

28 Kiss Your Mate Day

29 Greenery Day

29 National Shrimp Scampi Day

30 Hairstyle Appreciation Day – A day created just for me!

30 National Honesty Day

So…In honor of tomorrows Holiday, “Take a Chance Day” I decided I would take a chance and share these useless little factoids! Although many of these exciting dates have passed, you will all be glad to know you haven’t missed out on “Pin in a Blanket Day”, “World Penguin Day” or “Hairstyle Appreciation Day”  (my personal favorite).





707285_82413852While the message in a marketing piece is the main focus, there are other things to think about when promoting your brand: fonts, images, and the subject of this blog, colors.  Colors can deliver a message to your audience and ultimately can make or break it.  Through the use of colors, the viewer is either drawn to a piece or pulled away from it.  Much like red tells us “STOP”, if we had a sign that said “GO” and put that on a red background – you might find yourself confused about the message of that simple word.

Choosing a color theme for your company brand takes thought.  While the list below shouldn’t limit the choices for each category, it does give you a starting point for choosing the appropriate colors for your focus.


Keywords:  Fresh, Soft, Righteous, Innocent
Good Choice for these business types:  Environmental, Medical



Keywords:  Importance, Significance, Superiority, Luxury
Good Choice for these business types:  Technology, Automotive



Keywords:  Natural, Basic, Strong, Rustic, Earthy
Good Choice for these business types:  Environmental, Farming, Nature,
Home Products


Keywords:  Lively, Forceful, Important, Urgent, Passion, Power
Good Choice for these business types:  Technology, Automotive,
Farming, Medical (Emergency)


Keywords:  Energy, Enjoyable, Lighthearted, Lively, Inviting
Good Choice for these businesses:  Technology, Medical, Education, Nature



Keywords:  Cheerful, Bright, Sincerity, Enthusiasm, Inspiration, Young
Good Choice for these businesses:  Energy, Food, Environmental



Keywords:  Prosperity, Wellbeing, Reputation, Calmness, Organic, Jealous
Good Choice for these businesses:  Energy, Banking, Food, Farming,


Keywords:  Honorable, Faithful, Safe, Accountable, Smart, Free,
Good Choice for these businesses:  Banking, Energy, Transportation,
Technology, Medical, Churches


Keywords:  Royalty, Superiority, Mysterious, Serenity, Elegant, Stylish
Good Choice for these businesses:  Churches, Medical, Technology, Finance



There are wonderful resouces online for helping you choose the best color for a given project.  See a list of top choices below:

Laura Nestler

Laura Nestler finds inspiration

While I was feeling  uninspired and simultaneously stressed out about my turn to do this week’s Omni blog, this beautiful gem was delivered to my computer screen: 101 Fabulous Blog Topic Ideas by Molly Greene.

One might ask, “How was a blog ‘delivered’ to your computer screen?”  My response is simple; who knows and who cares!  I’m just happy to discover something special!

Like Molly, I needed some “sparkle” or a fire to feel inspired! Then POOF there she was. Like a beam of light shining from heaven…Topics GALORE!   She says, “Everything you think, remember, feel, or do is fair game – as long as your treatment of it entertains, inspires, or generates a positive emotion in your reader.” How awesome is that?!? I felt a whole slew of positive emotions after reading her post!  Thank you, Molly!   I hope my  post stimulates the same reactions. Or at the very least, I hope my post motivates you to feel motivated to learn how to become motivated. (Did that make sense?)

Was this a remarkable concurrence of circumstances that has occurred without an apparent causal connection; A.K.A. a coincidence? Perhaps? I personally think it’s more like…providence. The protective care of a higher power has intervened in my life so I could deliver on my promise to fulfill the shared responsibilities of our “Communications Group”. Are you still reading this? Did you enjoy the nonsense I just shared in this paragraph? Just checking…

In a nutshell,  this blog by Molly Greene is just one of her many brilliant blogs and it is by far the best post I’ve read in the past several weeks! Though it was first posted last September, the content is relevant and super helpful, TODAY!   Her 101 Fabulous Blog Topic Ideas and prompts are inspiring; the tips are easy to understand; and everything is doable !

I love it…it’s a win-win-win kind of post!

In her closing remarks she says “Reminder: Almost every post should include a question at the end that opens a dialogue and encourages readers to comment, plus a call to action (CTA) to subscribe to your blog.”  So … Read it, live it and love it! Then you’ve gotta tell me, was this a great blog post, or WHAT?


With the primary elections taking place this month, I thought it would be fun to look at a few creative campaign advertisements throughout history that are different from the political ads we typically see today.

The first 2 commercials are some of the oldest campaign videos – but are two of my personal favorites. Both use catchy jingles which I can imagine would be replayed over and over in the voter’s head, and cute cartoon animations that are light and happy – a bit of a change from today’s negative advertisements.


Ike for President (Eisenhower, 1952)

Jingle (Kennedy, 1960)


Playing off the public’s fears isn’t a new approach as clearly shown in this early ad. The contrast between the sweet little girl and the nuclear blasts is pretty creepy. Not something you would quickly forget.


Peace Little Girl (Daisy) (Johnson, 1964)


Simple advertising is always an approach that gets noticed. This ad for former President Nixon uses child toys to demonstrate a big issue.


McGovern Defense (Nixon, 1972)


The following ad is another ad that varies from the usual political ads. The national geographic feel would definitely have been noticed during the election season.


Bear (Reagan. 1984)


apple computerOpinions of the value of advertising are probably as varied as the types of ads we encounter daily.  A recent trip to Milwaukee, Wisconsin, found me in front of the former location of the Advertising Museum. Statements displayed on the windows, like this one, “Without advertising, apple is just another fruit”, offered some intriguing validation.

I’ll be honest, it made me feel proud of what we do for a living. So, here’s a shout-out to all the creatives out there who make advertising meaningful and worthwhile!

clydesdales capitalone absolut


NFL-Super-Bowl-2014FBAd Age magazine shared its annual review of the Superbowl ads last week. The critic’s comments are relegated to the level of craft of the marketing messages and execution, not really about what will be the most profitable or beneficial to the client. They rated Radio Shack as #1 – will be interesting to see how that translates to increases in their sales over the next year.

But who was really the best marketer on Sunday? I would have to say, it was the Super Bowl itself. You can’t argue with their brilliant strategy to reach a vast and incredibly diverse audience. If marketing is about selecting your target audiences and giving them what they want, then the Super Bowl has positioned itself as the ultimate “Sports-vertising” event, bringing in viewers not traditionally interested in football who watch, share, retweet, like, and discuss the commercials for weeks after the broadcast of a single 30-second, million dollar TV ad paid for by someone else, and to constantly refer to it in all media as “the SUPER BOWL ad”. Not a bad return on investment.


Human learning is summarized by a few simple styles – Visual, Auditory, Tactile. Sometimes we may be a mix of these, but I am willing to wager that MOST creative people in the marketing industry are in fact, Visual Learners.

So, that leads to a question: is the rise in popularity of infographics due to our own homogenous learning style, (creative people LOVE visuals!!!), or because consumers really like consuming information this way? Or maybe all humans prefer Visual Learning?

According to blogger Jeff Bulas, Google shared that searches for infographics increased 800% from 2010 to 2012. And that doesn’t even reflect any data from 2013.

Personally, I love infographics. And I hope they are here to stay. In fact here you can see examples of the best infographics of 2013. Definitely worth a look

P.S. – Just in case you were wondering if there is an infographic about how great infographics are … of course!

Happy visualizing!


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